© Some Guy With a Website by August J. Pollak - 10/24/2011 - The Conservative Choice
What women don’t want: pink beer, pink cars, a new pink ghetto
Beer is brown. Apparently, this is a problem for me. It turns out that, as a woman, I require my beverages in a less threatening hue – like pink, which is the colour of a new “crisp rose beer” launching this fall in Britain. Animée is aimed at women, and also comes in white (clear filtered) and yellow (zesty lemon), because those are the colours of spring flowers, and ladies like flowers. It’s also less bloating, because ladies like skinny.
A rep for parent company Molson Coors said: “Women are an essential part of future growth for the beer industry and can no longer be ignored. We need to repair the reputation of beer among women by launching products that meet their needs.”
It’s true that women may be feeling a little alienated after decades of beer ads that present us as extras in Van Halen’s Hot for Teacher video or fun-crushing shrews who get between a good man and his brew. But our needs may not be met by alcoholic Kool-Aid in a soda bottle.
Emphasis mine. I love how marketing people think that just by making something sweet & pink, it’s now universally “for women.” But maybe, just maybe, the reason why women feel alienated by a lot of mainstream beer companies has something to do more with decades of misogynist advertising?
I know I personally don’t like supporting companies that constantly portray women as either arm candy or fun-killing wives that get between a dude and his beer.
Also? I, like many women, grew out of the pink-is-my-favorite-color-everything-must-be-pink phase when I was like 6.
The Real Wonder Woman: WWII Hero Nancy Wake Dies at 98
She was possibly the most badass woman in the history of World War II. One of the most decorated WWII servicewomen, Nancy Wake led 7,000 maquisards - armed resistance fighters - in battles against the Nazis. She rode a bicycle for more than 500 miles through several German checkpoints to replace codes her wireless operator had been forced to destroy in a raid. She even killed an SS sentry with her bare hands - a fatal karate chop - to prevent him from raising an alarm.
…Despite losing her husband and witnessing much bloodshed, she has never had any regrets about her war years. She said, “I hate wars and violence but if they come then I don’t see why we women should just wave our men a proud goodbye and then knit them balaclavas.”
Return of the Bug-Eyed Bachmann
The imaging is sexist not because women politicians are attacked (male politicians get attacked all the time—there’s plenty of vitriol to go around). It has to do with the ways in which political women are attacked.
Women candidates are much more likely than their male counterparts to be characterized as crazy because women historically have been viewed as less rational then men. Notably, when male politicians are derided, it’s their manhood, rather than their rationality, that is called into question.
(via BagNews)
Some people might try to defend these ads by saying they’re ‘making fun of sexism’ ironically… somehow. Advertisers must believe that the use of irony distances themselves from male chauvinism but that isn’t the case. While we think we are in on the joke, the reality is they aren’t making fun of or pointing out sexism, they’re doing it.
…Marketers love the uber ironic sexist style of advertising because they can use all the racist, sexist misogynist imagery they want and simultaneously distance themselves from it with a little wink and a nod.
—Retro Sexism and Uber Ironic Advertising (by feministfrequency)
There’s no prophecy assuring her importance; the only way for Hermione to have the life she wants is to work for it. So Hermione Granger, generation-defining role model, works her adorable British ass off for seven straight books in a row. Although she deals with the slings and arrows of any coming-of-age tale — being told that she’s “bossy,” stuck-up, boring, “annoying,” etc — she’s too strong to let that stop her. In Hermione Granger and the Prisoner of Azkaban, she actually masters the forces of space and time just so that she can have more hours in the day to learn.In praise of Joanne Rowling’s Hermione Granger series
Via Muslimah Media Watch comes a lesson in how not to advocate for women’s rights. This ad is from Germany’s International Human Rights campaign. Poster showing a woman in a burqa among trash bags The text translates to: “Oppressed women are easily overlooked. Please support us in the fight for their rights.”
It seems the folks who created this ad not only have a hard time seeing agency but actually went out of their way to erase it as thoroughly as possible and then stomp on it some more. And then equated women who wear the burqa with bags of trash. Literally.
“Please support us in the fight for their rights?” Please shove your support up your ass and get out of the way. Pretty sure Muslim women around the globe are too busy fighting for their own rights to deal with this paternalistic bullshit.
(via Agency is easily overlooked if you actively erase it)
The Disposable Woman - NYTimes.com
Even now — after Mr. Sheen began carpet-bombing his bosses in radio rants, prompting CBS to shut down production on the show — observers still seem more entertained than outraged, tuning in to see him appear on every talk show on the planet and coming up with creative Internet memes based on his most colorful statements. And while his self-abuses are endlessly discussed, his abuse of women is barely broached.



